Fig Financial has been named the Official Financial Literacy Partner of the Milton Menace, bringing financial literacy resources to players and families in the Milton hockey community.
This partnership brings together two organizations focused on growth- both on and off the ice. Through this collaboration, Fig will work alongside the Milton Menace to share financial education resources to encourage open conversations about money and aid in equipping young athletes with skills that extend far beyond the rink.
Supporting Families Beyond the Game
Hockey builds teamwork, discipline, leadership, and resilience- all qualities that shape young people for life. At the same time, youth sports represent a meaningful investment for families, from equipment and travel to training and tuition.
National data from the Fig Financial Barometer highlights what many households are navigating today. Thirty-five per cent of Canadians say the rising cost of essentials has been their biggest financial challenge in the past year. For families balancing daily expenses alongside extracurricular commitments, thoughtful planning matters more than ever.
By integrating financial literacy resources into its community partnership, Fig aims to help families feel confident, informed, and supported as they make important financial decisions, whether related to sport, education, or everyday life.
Starting Financial Education Early
Financial confidence doesn’t happen overnight. It develops through conversations, exposure, and practical knowledge.
Recent national research commissioned by Fig found that 94% of Canadians believe talking about money struggles should be more socially acceptable. That shift toward openness presents a big opportunity, especially for young people preparing for academic, professional, or athletic pathways.
With an Official Financial Literacy Partner, the Menace family continues to help foster a culture where discussions about budgeting, saving, credit, and planning for the future feel accessible and empowering rather than intimidating.
Building Stronger Communities Through Knowledge
While many sports partnerships focus solely on visibility, this collaboration is rooted in shared community values.
By making financial literacy resources available to Milton Menace players and their families, Fig reinforces a simple belief: confidence with money is a life skill, just like teamwork and perseverance.
As the Milton Menace continue to develop young athletes on the ice, this partnership reflects a shared commitment to helping them thrive off the ice as well- supporting their financial literacy growth, goals, and education.
